In October 1992, a new program was in its second month on WNBC/Ch. 4 here in New York City. That local morning news program was called Weekend TODAY in New York. The buzz on it was that it would last for only six months. Tops. At that time, there was no other local hour-long local live news program on any other channel during the weekends. We had no local competition, however insiders felt that we had no audience either.
As fate would have it, two newsworthy things happened that kept our live news crew busy. One was a winter snowstorm. We kept viewers informed of closings and whatnot. The other was the first attack on the World Trade Center. The weekend following that crime, we were able to continue live coverage and break fresh news. That was the weekend that gave the show its voice, its definite image and its format. That was the same weekend the other stations started planning to premiere their own locally-produced live weekend news programs.
When I was one of the original regulars, the attitude was way more casual and the budget quite a bit smaller. Madonna had released a coffeetable book of revealing photos in a pictorial essay called “Sex.” (Before Madge started writing children’s books, she posed buck naked on a highway for this publication. Girl power!) There was a party for the book in downtown Manhattan. I was assigned to do a feature on the kind of Fellini-esque vibe one finds at a Madonna event in Greenwich Village.
It was a media zoo. She showed up. I was determined to get Miss Thing to say something into my WNBC News microphone — because I’d been there for two hours, it was cold, I was hungry, and my feet hurt. Here’s the feature. Forgive the slight hiss in the audio. This piece is so very 1990s. Enjoy.